abgegeben: article on the glamour of media brands
I’ve just submitted an article about the glamour of media brands. It will be published in the «Handbook on Media Brands» (Springer) in 2015. The handbook is also a «summary» of an interesting workshop that took place in Zurich (Feb 2014). (more information here).
My core idea on the glamorous media brand (GMB) is summarized in the following formula: